If I hear the term Web 2.0 one more time I swear I am gonna go postal. Everyone uses the term but most have no idea what it actually means.  Last week I used Wikipedia to see if I could find a simple reference, alas all I found was techno babel!

On thinking about this some more I decided to think up my own definition as it has relevance for the small businesses we help.  Web 2.0 for me is all about adding interactivity and engaging content on your website.

The funny thing is, most often this is much easier to do than many people think! Adding YouTube, RSS feeds and other dynamic elements to your website is as easy as cutting and pasting some code into your website.

But I suppose the real question is why do it?
My opinion is that people’s attention span is reducing, especially when it comes to websites.  Having dynamic content delivered quickly and in an engaging way, is one way to keep users active and wanting to delve further into your website.

If you have an area of expertise or just something that you are passionate about, writing a Blog is a great way to attract people to your website.  If people are interested in the information that you are writing about then they will read your blog and will most likely visit your website.